The specialty agency for Digital Analytics.

In Risalto is an Italian digital agency with a high specialization in Digital Analytics.

In 2015 In Risalto [in ri’salto] created Tag Manager Italia, the first Italian competence center on Google Tag Manager, chosen by over 3500 web professionals.


Established in 2012 as a full-service digital agency, In Risalto has progressively focused on digital analytics with its brand "Tag Manager Italia".

Today Tag Manager Italia is widely recognized as the Italian center of excellence for training and implementation of Google Tag Manager (GTM) and Google Analytics 4 (GA4).

In addition to the GTM specialty, Tag Manager Italia creates and implements data analytics strategies for established companies and institutions in various sectors (finance, fashion, retail, B2B, trade association, etc.)

With Tag Chef, Tag Manager Italia is also an international player in the Software-as-a-Service business, offering a one-of-a-kind solution for the needs of digital analytics professionals.

Also in 2022, Matteo Zambon and Tag Manager Italia were the first Italians ever to win the Quanties Awards - the "Oscars" of the digital analytics industry - receiving the prize for the "Top Analytics Educator" category.

In Risalto's founders and partners have been operating in the web business since 1999.

Services and brands

Consulting and implementation

Led by Matteo Zambon, international expert and official Beta Tester of Google Tag Manager, In Risalto’s team provides consulting, strategy and operations in digital analytics projects

Publishing, events and training

In Risalto has published the paperback technical manual "Google Tag Manager for beginners" in both English and Italian language, along with the manual "Google Analytics 4 per chi inizia" (in Italian edition). Matteo Zambon and other members of In Risalto’s team carry out teaching and mentoring activities at universities and high schools; they also participate as speakers at international events in the field of digital analytics.

Tag Manager Italia

TMI is recognized as the Italian center of competence for GTM. In addition, it is one of the international centers of excellence for the study and implementation of digital analytics at both strategic level (Data Strategy, Measurement Models, Data Models, etc.) and operational level (Google Universal Analytics, Google Analytics 4, etc.).

Tag Chef

Awarded as the best digital analytics solution during Superweek 2022 - the most important global event in the Digital Analytics industry -, Tag Chef is a tools suite that extends Google Tag Manager's functionalities and it's capable of speeding up the daily work of Digital Analysts, avoid errors, reduce repetitive tasks and gain a competitive advantage over competitors.

Portfolio, Banca IFIS, BeaconForce,, Brum Brum, Calliope,, De Longhi, Dorelan, Esprinet, Filo Blu, Fischer, GoldenPoint, Grünland, Italia Online, Like Reply, Marco Bicego, Norma’s Teaching, OVS, Outbrain, Politecnico di Milano (Polimi),, Robintur, Save the Children, Telethon, Triboo, Trovaprezzi, Università IULM, Vianova, Young Platform and other brands subject to non-disclosure agreements, including an Italian Serie A soccer team and a well-known Formula Uno team that competes in the world championship.


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Registered office: Via Vecchia Ferriera, 59 - 36100 Vicenza VI - Italy | Head Office: Viale dell'Industria, 93 - 36070 Trissino VI - Italy
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