An international reference point for Data Governance and Digital Analytics

In Risalto is a consulting firm specialized in Data Strategy, Data Governance, Digital Analytics, and AI integration across marketing, advertising, and business intelligence processes.

In 2015, the company launched the brand Tag Manager Italia, now recognized as an international competence center for the design and implementation of advanced data ecosystems focused on data collection, integration, analysis, and activation.

Profile

Founded in 2012 as a digital agency, In Risalto has evolved into a highly specialized consulting firm focused on the strategic and operational management of data, supporting structured organizations in their data-driven and AI-driven transformation.

Tag Manager Italia (TMI) supports national and international brands in moving from data collection to robust data quality and governance, ultimately enabling concrete data activation that drives business performance.

TMI's approach integrates four core dimensions:

Compliance (GDPR, AI Act, Consent Mode v2, international regulatory frameworks)
Data Quality (Martech & Adtech performance, Business Intelligence, AI Empowerment)
Ecosystem Integration (GA4, GTM, Server-Side Tracking, BigQuery, CRM, ERP, MMM, Cloud Infrastructure)
Data Actionability (Strategic and operational decisions genuinely driven by reliable data)

Led by partners Matteo Zambon (CTO), Francesco Tomasi (Managing Director), and Roberto Guiotto (CMO), each with over 20 years of experience in the digital industry, Tag Manager Italia operates through three specialized business units: Research & Development, Consulting, and Education.

The Three Business Units

Tag Manager Italia operates through three specialized business units:

Research & Development

Designs and develops proprietary solutions for advanced data management and AI integration (e.g., Tag Mind AI, GA4 Real-Time Monitoring, Deep Touch, Full Consent, Tag Chef, and others).

Consulting

Partners with structured organizations to design and implement advanced systems for data collection, integration, analysis, and activation — including enterprise-level and highly regulated environments.

Education

Delivers professional and university-level programs aimed at developing advanced competencies in Data Governance, Digital Analytics, and Business Intelligence, with AI integrated as a transversal and enabling component across all these disciplines.

Positioning and International Recognition

Tag Manager Italia is:

Official Alpha Tester of Google Analytics 4
Official Beta Tester of Google Tag Manager
Microsoft Partner through the Microsoft Clarity Ambassador Program
Top Partner of Stape.io for Server-Side Tracking
Iubenda Partner for compliance solutions integrated within Data Governance processes
Product Evangelist of Stape

The first Italian company admitted as a speaker at Superweek (Budapest) and the Marketing Analytics Summit (Phoenix, USA), TMI is also the only organization worldwide to have won both of the highest international awards in Digital Analytics:

Quanties Award
Digital Punchcard Prize (Superweek)

GA Summit

Since 2023, Tag Manager Italia has organized the GA Summit, an international event dedicated to Data Governance, Digital Analytics, and their applications in Martech and Adtech.

The event features:

Real-world case studies from structured organizations
National and international speakers
Marketing managers, e-commerce leaders, and C-level executives

More than 500 companies participate in the Summit each year, making it a recognized Italian and European reference point for organizations seeking to leverage data in a strategic and profitable way.

Portfolio

Tag Manager Italia delivers structured Data Governance and Digital Analytics projects across regulated and complex industries, including:

Industrial & Agriculture
Retail & FMCG
Luxury Fashion
E-commerce
Financial Services
Non-Profit
Education

and many other high-complexity organizational and regulatory environments.

TMI collaborates with numerous national and international brands, including:

Archiproducts, Banca Ifis, Bene Assicurazioni, CGN, Champion, Cloudbeds, CNH, Dorelan, Esprinet, FAI - Fondo Ambiente Italiano, FGMO4, Fischer, Giuseppe Zanotti, Greenpeace, Gruppo Teddy, Holyart, Husqvarna, Il Fatto Quotidiano, Linear Assicurazioni (Gruppo Unipol), Marco Bicego, Mondo Convenienza, Motorsclub.com, Norma's Teaching, Passione Beauty, Politecnico Milano, Prestiter, Prima.it, Primopiano Cucine, Save the Children, Trovaprezzi.it, Trudi, Università IULM, WEP

Contact Us

For further information or to start a discussion about Data Governance, Digital Analytics, or AI integration projects, please complete the contact form available on this page.

© Copyright 2026 In Risalto Srl - VAT ID 03769390240 - All rights reserved
Registered office: Via Vecchia Ferriera, 59 - 36100 Vicenza VI - Italy | Head Office: Viale dell'Industria, 93 - 36070 Trissino VI - Italy
Tel: +39 0444 371210 | Email: [email protected] | CEM: [email protected] | Privacy Policy